With various technological advancements, the Indian real estate industry has been reshaped up to a large extent. From basic 2D layouts of a home to 3D designing, today developers and realtors are wooing homebuyers adding the element of customization and personalization to any real estate project. Among all the marketing strategies, Virtual Reality is one of the upcoming trends which in current time is transforming the Indian real estate sector.
What is Virtual Reality?
Virtual reality is a three-dimensional, computer-generated experience taking place within a simulated environment. One can experience VR technology with the use of virtual reality headsets or multi-projected environments, sometimes in combination with physical environments to generate realistic images, sounds and other sensations that simulate a user’s physical presence in a virtual or imaginary environment.
However, in the Indian real estate, these days the use of virtual reality is on its peak as it helps to generate reality out of an imagination for a flat, building or even an entire city. Many top real estate companies these days are investing in this technology to meet the demands of tech-savvy homebuyers.
So let’s take a look at some of the important facts of Virtual reality that is helping the real estate market to move ahead:
While buying a dream home, an individual looks into many aspects of the project whether it’s locality, size, flooring, placements etc. So if a developer adds a personal feeling to all these elements, then it will definitely be going to attract home buyers. For example, if you click on the image of a room and you get a customized version where you can arrange your room according to your taste then what more a home buyers wants. These changes can be done before the actual place is ready, thus saving a lot of effort, time and money.
Here the work of website developers comes into focus wherein they create such websites where customers can get a personalization option, which in turn help developers to enhance the client experience.
Today the internet’s expansive reach has brought everything closer to each other and it is constantly growing especially with tech-savvy homebuyers. Due to more work pressure, homebuyer does not have time to look for properties personally and hence they need a website or portal where they can get an idea of any property in person. Here the importance of Virtual reality comes into focus. Various high-quality VR headsets, as well as smartphones and tabloids, give you a 360-degree video inside the property of your choice. So sitting in Delhi, a homebuyer can also get information about a property in Bengaluru. This is the Power of VR!
Enhanced buying experience
With VR, a homebuyer enters into an aura where they can view each and every minute details of the property even before its construction starts. An individual can experience real-time specifications like the exterior, placement of furniture, natural and artificial lighting, and view from a balcony and so on. So, with such innovative approach, the Virtual reality is completely taking the home buying experience to next level.
So if you are still looking for project brochures and deciding to buy a home based on the sample flat, it’s time for you to move on and enhance your buying experience with Virtual reality.