How To Generate Real Estate Leads For Free: Like how marketing and targeting the right audience are important for real estate business, maintaining a good pipeline of leads is crucial. It is no secret that the ability to attract, inform and capture the customer’s attention can make or break your game of generating real estate leads.

You better make a note that there’s always a fluctuation in the market. When the interest rates are favorable, you’ll be flooded with interested buyers, but there’s always a lull that can put a stop to your momentum.


The real estate sector is quite unpredictable, and being a player of the game, you should always be prepared for the same with an arsenal of tactics to generate leads. Here are a few strategies to help you with “how to generate real estate leads for free in 2021,” and think ahead of the curve.

How to generate real estate leads for free in 2021?

1- Video Content – Best Way To Generate Real Estate Leads For Free

Video content is rapidly becoming a successful recipe for the real estate industry. It possesses a strong ability to entice and capture customers’ attention. Showing off your property’s best features using the video content is a surefire way to help convert the viewers into buyers.

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Video strengthen your prospective clients to take a guided tour of the properties from the comfort of their home. Firstly, the videos keep the viewers engaged and also encourage them to reach out to the respective realtor for more information.

On average, video helps convert 33% of leads, and it is not just a way to show off your property but also a captivating way to connect with the right market and develop their interest in your properties.

2- Search Engine Optimization (SEO)

In the digital marketing-centric world, when the business is revolving around blogs, video, SEO, and other things digital, SEO is one of the best ways to obtain free real estate leads. The right SEO strategy can flood you with great fresh leads. The ideal strategy is to find the right keyword to target, then using the same deliberately in the content you create to attract the customer base.

SEO is all about creating space on the first page of search results which has only 10 slots. The lower you’re, the harder it is to get noticed by your target audience, so levelling up your SEO game is the best way if you were looking for an answer on how to generate real estate leads for free in 2021.

3- Social Media – Another Solid Tool To Get Free Real Estate Leads

If your business is not on social media, then you’re missing out on a major chunk of leads, and it’s time you get started. It’s comparatively easier to target your audience using social media in this digital era than cold calling and door knocking. With most of the audience moving to digital, Instagram and Facebook are the two most strong platforms to get free real estate leads.

Instagram, in particular, is all about beautiful images. Sharing high-quality images and videos of the properties and advertising your latest and upcoming content, Instagram is a great avenue. Most of the realtors don’t use social media much, thinking it’s time-consuming. But with some handy tools like Hootsuite and Buffer, it only takes an hour to set up a whole week’s poss. After this, all that is left is to do a quick scroll on comments and responding to the same at your own convenient time. It could result in a fantastic platform for buyer leads for real estate agents.

4- Website Optimization

If optimized the right way, it could be the foundation stone for free real estate leads. Your website allows you to build your personal identity the way you want your audience to perceive you as a brand. It gives you the ability to showcase your specialities, share testimonials from your satisfied customers, and provide value to your TG.

One of the best ways to generate real estate leads for free could also backfire if not done correctly. Understand that your website is not the place to show off your greatness in detail, so focus on how you’ll add value and provide the best to your customer’s needs.

Include a blog section on your website, create and post helpful how-to-videos to help the client with challenges they confront during the buying process. Optimize the website, and you can have newsletter signup to capture the email address.

5- Blogging – Great Way To Attract Quality Leads

Blogging is one of the best free real estate leads, generating unicorns that magically drop leads from the sky when you’re blogging. But free doesn’t mean this real estate lead generation idea is easy. It is all about commitment and the right content creation.

In a blog, you need to make sure the content is actionable and informative that answers the client’s queries. This could include working with a real estate agent, writing up about your properties, making a down payment, topics that talk about the trending home buying schemes, and many more.

The free advice from a real estate agent will help grow the influence and convert them into a valuable resource. So, whenever someone thinks of buying or investing in a property, they’ll think of you.

6- Influencer Marketing

Targeting millennials or the younger age group? Influencer marketing is the way to go!

In the age of people relying more on reviews and feedbacks before making a purchasing decision, having a great product isn’t enough unless you have got the right person to promote it for you. Connecting with others is always a wise decision, and doing it online makes it even convenient. 

Influencer marketing takes this one level ahead. It begins with figuring out who the target market is, then find the right influencer who is popular among the masses, and the viewer can instantly connect with them. By collaborating with such influencers on advertising campaigns, one can reach a wider customer base and mark the consumer’s mind. It does not necessarily have to be a paid collaboration; one can deal in a barter system as well, and it can be one of the most effective real estate generation ideas.

7- Mobile Optimization

While the industry professionals are often busy in level up their website optimization game, they often forget to check how their website will look on a mobile phone or a tablet. With most masses being on their phones 24×7, mobile search has surpassed desktop search, which makes it even more important to make sure your mobile site is properly optimized.

The key to having an optimized mobile site is similar to your regular website – clear and crisp content, attractive layout and images, and user-friendly function.

8- Referrals

Wondering how to generate real estate leads for free in 2021? Word of mouth is one traditional yet very effective free real estate lead generation idea. When you start your new business, no matter real estate or any other business, you won’t have a network, and you need to build one.

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While dealing with customers, do not hesitate to ask them for referrals. Ask them to recommend you and share your name with others. People are more likely to trust and do business with people they know than any anonymous real estate agent.

9- Quora – A Most Untapped Source Of Free Real Estate Leads

It is one of the most unexplored avenues, however, the most effective one these days. With over 300 million monthly unique visitors, Quora‘s Q&A entries often show up on the first page of google results. And the best part, it is absolutely free!

All you need is an email address, and you’re in the game to get started with this.

Start by answering the questions people often seek answers to, and the questions are asked more than once. This will help you in building your presence, and readers will notice you as a brand.

Key Takeaways

There’s no instant way of generating leads, especially free real estate leads. It would require a lot of effort and consistency to nurture your relationship with potential clients. A strong lead-generating strategy helps you stand apart from your competition. Follow our tips on “how to generate real estate leads for free in 2021,” and it will help you get on the right track. It’s a long, arduous journey, but it will lead to a sustainable real estate business once you start getting leads.

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